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Video Game Marketing & Communication Specialist

Mylène Lourdel

Who am I?

For almost nine years I have been evolving professionally in the game industry, specializing in online and independent titles. My career began at ANKAMA, where I worked as the Product Manager for the game DOFUS. My next step took me to CD PROJEKT, where I worked for the digital distribution platform GOG.com – again as product manager – for the French and Belgian markets.

Professionally, I like to take on a multi-disciplinary role, and I am “a jack of all trades“. I’m interested in many topics, love new challenges, and avoid restricting myself to one specific role or task. Throughout my past experiences, I’ve deployed a wide range of skills that now give me adaptability to each and every situation. If your company needs support in communication, marketing or help to target the french market, I’m here for you! Check my LinkedIn Profile.

Experience 

Marketing & Communication
@freelance
Now

Marketing & Communication specialist for indie studios, working with them side by side to promote their games.

Product Manager – France
@GOG.com
2016 – 2017

In charge of French and Belgian markets for GOG.com (PR, Partnerships, Influencers, CM…). Based in Warsaw.

Brand manager – DOFUS
@ANKAMA
2013 – 2016

In charge of sales management, CRM, the loyalty program, and promotion of all game updates

Haven

Providing help to handle all marketing and communication aspects of the game (writing and sending of press releases, picking up of influencers and communities, Steam page improvements and following of all metrics)

Shattered - Tale of the Forgotten King

Oversight of all marketing & communication aspects of the game (Design and writing of the Steam page, management of all marketing assets, creation and supervision of the communication plan…)

Furi

Management of post-release for PC, Nintendo Switch, Xbox One & PS4 (sales, request from journalists & influencers, communication-related to updates) & Social media (Facebook, Instagram, and Discord)

Lethal League Blaze

Translation and sending of the French press release. Sending and follow-up of review codes (PC) to French journalists. Choice & contact of French creators content.

The Gardens Between

Translation and sending of the French press release. Sending and follow-up of review codes (Switch, PC, Xbox One, PS4) to French journalists. Choice & contact of French creators content.

Synthetik: Legion Rising

Translation and sending of the French press release for a major game update. Sending and follow-up of review codes to French journalists. Research on suitable French creators content and establishment of the first contact.

Services

Public Relations – France

One of the most important steps in launching a game is introducing it to the public- and I’ll be there to help you on each step of the way! From defining a PR strategy to writing up press releases, to the selection of assets, and sending the final press packet to journalists, I’ve got you covered.

Influencers - France

The launch of your game is approaching and you need a bit of buzz so that it doesn’t go by unnoticed? Influencers can help make sure your game gets the attention it deserves. I’ll curate a list of influencers that are right for you, and do all the networking.

CM - France

Need help developing or managing your community? I’ll manage your social media accounts as well as your website forums. I’ll help you come up with a communication strategy that develops over time based on the reactions and comments from your players!

Event

Want to have a launch party for your game or go to an event to promote your game? I’ll work with you to make sure it’s an event that makes its mark. And if you need on-site support, I’ll be there to make sure everything runs smoothly.

As you can see, thanks to my previous experiences, I am skilled in a wide range of services! Please don’t hesitate to contact me for more marketing and communication needs that aren’t included here, I’ll be happy to help (defining marketing plans, setting up CRM strategies, KPI analysis, etc.)

Clients

CONTACT

To contact me for any project request don’t hesitate to use the form below or write me directly at lourdel.mylene@gmail.com

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